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  • Meet the brand: Mia Höytö

    We’re delighted to continue our Meet the brand serie with Mia Höytö, founder of Ecocert-certified, Finnish beauty company, Mia Höytö Cosmetics. The skin- and bodycare lines were inspired by the beautiful and pure landscapes of Finland and aim to bring “natural beauty and luxury to your days”. We can’t wait to discover a bit more about …

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  • Star ingredient: Sea Buckthorn oil

    We continue our Star ingredient series with an ingredient that gets a lot of attention and recognition in the beauty industry these days: Sea Buckthorn oil. We have a soft spot for beauty oils, here at Bloom Avenue, so we’re really keen to discover a bit more about this unique oil and its amazing potential. …

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  • The lowdown on hair-styling

    Not that long ago, hair-styling products were associated with nasty sprays, sticky hair glue, or irritating styling foams. Not only were they unpleasant to use, they also didn’t nourish your hair and inevitably dried it out instead. Well, times have changed and we, at Bloom Avenue, are thrilled! Seeing green haircare companies, such as Austrian …

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  • The one beauty product worth investing in October…

    October is a delightful month, with Autumn colours everywhere. However, fresher temperatures, dry air or wind, combined with central heating can lead to skin irritation and redness. To prepare and protect your skin against a harsher environment, the first thing you need to do is to adjust your skincare routine to combat these changes. Also, …

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  • The perfect home pampering session

    Staying at home during a rainy weekend is the perfect excuse to indulge in some me-time with your favourite beauty treats. Sometimes we all need a Saturday evening in pampering ourselves and getting that perfect feel-good experience. We put together a little guide for a perfect home pampering session just for you. Set the mood …

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  • Beauty tips for dehydrated skin

    Cosy evenings by the fireplace have definitely replaced long summery evenings… Welcome to Autumn and its beautiful colours! You may have recently transitioned your skincare routine (good on you!) but you’ve noticed that your skin still feels uncomfortable or gets easily irritated. These are signs that it could be dehydrated. Luckily, we’ve got you covered …

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  • Anti-ageing or pro-ageing: 2 perspectives

    The anti-ageing beauty market is booming and all current trends suggest it will continue to do so. Surprisingly, the interest in anti-ageing products seems to start earlier than it used to – women in their early 20’s are already on the lookout for products that will keep wrinkles at bay. At the same time, an …

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  • Meet the Brand: Bodhi & Birch

    We are very proud to be featuring in our boutique English-born ecoluxe beauty brand Bodhi & Birch. From aromatic shower and bath gels to an expertly formulated skincare line, Bodhi & Birch is a fabulous invitation to wellbeing and self care. Elijah Choo, the founder and mind behind Bodhi & Birch has kindly accepted to …

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  • Star ingredient: Pink Himalayan salt

    Today, the Star ingredient we are featuring has a sophisticated look and is a beautiful soft pink colour: Pink Himalayan salt. It is loved by the beauty industry for its versatility and easy integration into various body care products. We’ll tell you why Pink Himalayan Salt should definitely feature as one of your top choices …

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  • Transition from Summer to Autumn

    Temperatures are fresher, but Autumn remains a very pleasant season: leaves slowly start wearing their stunning colours and days are still sunny. As you adapt your wardrobe, your beauty routine needs a little adjustment too. We have some advice on how to achieve an Autumn-ready beauty regime! Beauty from the inside out The end of …

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